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The Coachella Valley Music and Arts Festival

The Coachella Valley Music and Arts Festival (commonly known as Coachella or Coachella Festival) is a three-day (formerly a one or two-day) annual music and arts festival, organized by Goldenvoice (a subsidiary of AEG Live) and held at the Empire Polo Fields in Indio, California, in the Inland Empire's Coachella Valley. The event features many genres of music including alternative rock, hip hop, and electronic music as well as large sculptural art. The event has several stages/tents set-up throughout the grounds, each playing live music continuously. The main stages are: Coachella Stage, Outdoor Theatre, Gobi Tent, Mojave Tent, and the Sahara Tent (2006 also saw the addition of a smaller Oasis Dome).

The Coachella Music Festival has a desert setting (the city of Indio is a part of the Colorado Desert), with daytime temperatures frequently rising to over 100 °F (38 °C). The festival enjoys little cloud cover or shade. The temperature drops drastically after sunset.

Each year, the Coachella Festival also features interesting installation art and sculptures. Most of the pieces are interactive, and provide entertainment and eye candy for attendees walking throughout the Polo grounds. Some of the works were initially created for the Burning Man festival. In contrast to the largely non-repeating roster of musical artists represented at the festival, a few of the visual artists, such as Hotshot the Robot, Robochrist Industries, the Tesla Coil (Cauac), Cyclecide, and The Do LaB, along side avant-garde performance troupe Lucent Dossier Experience, have appeared during several consecutive years at Coachella. Another installation to the art of Coachella includes the limited edition posters produced by poster artist Emek. Emek started designing posters for the festival in 2007 and has continued to do so each year since.

In 2003 Coachella started to include tent camping as an option for staying at the festival. The campground site is on an adjacent polo field next to the venue grounds. The campground has its own separate festival entrance on the southside of the venue. Goldenvoice/AEG Live contracted out Kevin Lyman, owner/promoter of Warped Tour, Taste of Chaos, and Mayhem festivals, to coordinate and run the Campgrounds. Lyman's campground employees are usually his friends or employees from the Production Office of his tours. Lyman also has a series of interns come out from Citrus College, they are paid a minimal day rate and given free camping for helping work the grounds. The first year saw camping attendance around 10,000.

For the 2007 festival, it was reported that camping attendance was in upwards of 17,000. The campground includes a karaoke lounge, general store, and shower trucks (semi trucks with around 6 showers in each trailer). Kevin Lyman was also contracted out to do the Stagecoach Festival camping, which is usually the weekend succeeding Coachella. 2010 introduced many new features to camping such as re-entry from the campsite to the festival grounds, parking your car next to your tent and a limited number of recreational vehicle camping spots. [source : Coachella Music Festival]

1 comment:

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